Blog Tropical fruit and beverage introduced

As orange lanterns glow across retail aisles and e-commerce banners switch to midnight palettes, Rita Food & Drink Co.,Ltd unveils a comprehensive, Halloween-themed program crafted for international importers, distributors, retailers, and private-label partners.

At FHC Shanghai 2025, Rita is set to unveil a new creative concept — “From Brief to Bestseller”, a live private-label studio experience tailored for the China market. This immersive showcase brings visitors behind the scenes of how Rita transforms an idea into a fully realized beverage brand, combining market insights, design innovation, and production expertise. From concept sketching to packaging display, every step reflects Rita’s dedication to helping partners turn visions into top-selling products.

At CIIE Shanghai 2025, Rita Food & Drink Co., Ltd proudly represents Vietnam’s vibrant beverage industry on the global stage. This year, the company brings not only its signature tropical flavors but also a strategic vision—a complete OEM/ODM playbook designed to empower international partners. With innovation, quality, and creativity at its core, Rita continues to transform Vietnam’s taste into world-class beverage solutions.

A global surge in protein shakes is reshaping F&B. Here’s how brands, retailers, and manufacturers can ride the wave—from R&D to global rollouts.

In celebration of Vietnamese Women’s Day on October 20, Rita Food & Drink Co., Ltd. proudly salutes the women of Vietnam—especially the remarkable women of Rita—whose talent, compassion, and determination enrich families, workplaces, and communities.