Blog Tropical fruit and beverage introduced

In the ever-evolving world of beverages, creativity is the secret ingredient that keeps consumers excited. Today’s drink lovers don’t just want refreshment — they crave interaction, color, and experience. That’s exactly what Rita Fruit Juice with Popping Boba delivers.

When it comes to modern beverage trends, consumers are no longer satisfied with simple fruit drinks. They want something memorable — a drink that blends texture, taste, and creativity. That’s where Rita Blackcurrant Juice with Nata de Coco comes in. This Blackcurrant juice drink captures the deep, fruity essence of Blackcurrant and combines it with chewy, translucent nata de coco pieces — creating a fun and refreshing experience that goes beyond ordinary fruit juice.

As orange lanterns glow across retail aisles and e-commerce banners switch to midnight palettes, Rita Food & Drink Co.,Ltd unveils a comprehensive, Halloween-themed program crafted for international importers, distributors, retailers, and private-label partners.

At FHC Shanghai 2025, Rita is set to unveil a new creative concept — “From Brief to Bestseller”, a live private-label studio experience tailored for the China market. This immersive showcase brings visitors behind the scenes of how Rita transforms an idea into a fully realized beverage brand, combining market insights, design innovation, and production expertise. From concept sketching to packaging display, every step reflects Rita’s dedication to helping partners turn visions into top-selling products.

At CIIE Shanghai 2025, Rita Food & Drink Co., Ltd proudly represents Vietnam’s vibrant beverage industry on the global stage. This year, the company brings not only its signature tropical flavors but also a strategic vision—a complete OEM/ODM playbook designed to empower international partners. With innovation, quality, and creativity at its core, Rita continues to transform Vietnam’s taste into world-class beverage solutions.