On the 15th day of the 7th lunar month, Rita Food & Drink Co., Ltd sends heartfelt gratitude to parents and loved ones, spreading a message of love through every meaningful Rita product.
Vu Lan – The Season of Love and Gratitude
The Vu Lan Festival, or Ullambana, is one of the most significant cultural and spiritual events in Vietnam and other Asian countries. Falling on the 15th day of the 7th lunar month, Vu Lan is not only a day of deep spiritual reflection but also an opportunity for children to express filial piety, love, and gratitude to their parents.
The festival’s origin lies in the touching Buddhist story of Maudgalyayana (Mục Kiền Liên) saving his mother, a tale that embodies compassion, devotion, and filial love. For centuries, the Vu Lan Festival has been a time to honor one’s parents and ancestors, a tradition that remains vibrant in modern life.
The Meaning of Vu Lan in Today’s Life
In today’s fast-paced world, people often become preoccupied with work and personal obligations, leaving less time for family. The Vu Lan Festival serves as a gentle reminder that love should be expressed daily—not only through words but also through actions and small, thoughtful gestures.
For many, Vu Lan is a time to return home, share a meal with family, and give meaningful gifts as a token of love. At Rita Food & Drink Co., Ltd, that gift could be a refreshing, naturally inspired beverage, a simple yet heartfelt way to show care.
Rita – Your Companion This Vu Lan Season
Rita Products – Speaking from the Heart
This year, Rita Food & Drink Co., Ltd offers a range of Rita products that are ideal as gifts for parents and loved ones:
- Pure fruit juices: Refreshing and full of natural flavor, bringing a sense of relaxation and comfort.
- Fruit teas: Aromatic and light, perfect for daily enjoyment.
- Nutritional beverages: Providing energy and care for loved ones’ well-being.
Every product is crafted with attention to detail—from sourcing quality ingredients to following strict production processes—ensuring a delightful and safe experience for the recipient.
Sharing Moments – Spreading Love
Vu Lan is not only about honoring parents; it’s also an opportunity to share kindness with the people around us. A bottle of juice or a chilled can of fruit tea from Rita products can be the starting point for conversations, smiles, and heartfelt connections.
Carrying the Message of Filial Piety in Every Product
Rita Food & Drink Co., Ltd believes that beverages are more than just thirst quenchers—they can also carry emotional value. In the spirit of Vu Lan, each Rita product conveys the message: “Show care, appreciation, and love while you can.”
This belief drives Rita to continuously innovate, improve quality, and diversify its product lines so that every customer’s choice becomes a meaningful gift.
Strengthening Family Bonds – Nurturing Emotions
Cherished Moments
The Vu Lan holiday is a perfect time for families to gather, share stories, and revisit precious memories. In these moments, a chilled can of tropical juice or a fragrant cup of fruit tea can make the atmosphere warmer and more memorable.
Rita – A Trusted Companion
With a mission to accompany customers in every occasion, Rita Food & Drink Co., Ltd provides products that are not only delicious but also safe and trustworthy—perfect for sharing with the people you love most.
Rita’s Message for the Vu Lan Festival
- Filial piety is not just a duty—it’s a joy: Show your affection and gratitude to your parents while you still can.
- Love grows from the simplest acts: A thoughtful question, a warm hug, or sharing the taste of Rita products together.
- Connection is the foundation for growth: Strong family ties inspire each individual to reach greater achievements.
A Meaningful Vu Lan with Rita Food & Drink Co., Ltd
The Vu Lan Festival on the 15th day of the 7th lunar month is a gentle reminder to cherish what we have, to love more, and to care more deeply for our parents and families.
Rita Food & Drink Co., Ltd hopes that during this special season, Rita products will be part of your loving gestures, helping you express gratitude and affection to those who matter most.
Let Rita join you in spreading the message of filial piety and love—because when we give love, it becomes the most beautiful thing in life.