Beverage News

In the dynamic and highly competitive landscape of the food and beverage industry, presence at international trade fairs is no longer just an opportunity to showcase products—it is a strategic move to expand markets, foster partnerships, and solidify a brand’s global footprint.

In a world full of traditional beverages, Bici Bici by Rita offers something refreshingly unique. This fruit juice with Nata de Coco in a handy 320ml PET bottle delivers bold tropical flavor, satisfying texture, and playful energy that sets it apart from the rest. Find out why Bici Bici is more than just a drink—it’s a summer experience.

In an era where coffee drinkers crave both innovation and authenticity, flavored cold brew is no longer a niche trend—it's a bold new standard. From vibrant city streets to sun-soaked beaches, consumers are ditching plain black brews for exciting combinations that balance caffeine with creativity.

The future of beverage packaging is evolving, and tethered caps are quickly becoming a new standard—especially for products destined for European markets. Rita Food & Drink Co., Ltd is proud to be leading this shift, not only by ensuring full compliance with EU regulations but also by embracing the spirit of innovation and sustainability.

Vietnam’s energy drink market has witnessed significant growth, driven by urbanization, changing consumer preferences, and increasing demand for convenient energy sources. Valued at USD 3,513.4 million in 2023, the market is projected to surpass USD 6,513.7 million by 2032, with a compound annual growth rate (CAGR) of 7.1% during the forecast period (2024–2032).